Strategy - Recent Work Samples
Building a brand is more than a logo or a clever tagline — it’s about shaping a story that people can feel and connect with. My brand strategy process starts by uncovering a brand’s core values, purpose, and position in the market, then translating those insights into a clear visual and narrative direction. Through research, storytelling, and curated moodboards, I help businesses create brands that are authentic, cohesive, and memorable — brands that not only stand out, but also truly resonate with the people they’re meant to reach.
